Dylan Smith

Product designer in London via Toronto

I’m interested in the ways people work. I like identifying and solving challenges around workflow efficiency, productivity, and communication. Some of my favourite design challenges are inside the office, either others’ or my own; I thrive in a cross-functional Agile team and enjoy the process of continuous improvement.

I prefer whiteboards to design tools. I’m generally more interested in how things work than how they look. I’ve also been coding for over 20 years. I favour CSS and semantic markup, and I know enough JavaScript to bring ideas to life. As a result, I’m very comfortable moving from sketches to code and implementing the finishing touches to my own high design standards.

I’m a Certified Scrum Product Owner. By default, I optimise to create real value for both the user and the business. Colleagues and clients have identified me as a natural leader, and I’m confident in communication and collaboration with stakeholders across the org chart.

In previous lives I was a marketer, travelled with bands as a tour manager, went to school for business management, and worked more customer service and retail jobs than I can remember.


  • Leading design and front end at Taxi for Email
  • Running and building internal tools for an email industry community
  • Using an iterative process to improve this website


Senior Product Designer, Litmus

September 2019 –

Design Lead, Taxi for Email

November 2017 – September 2019

Product Designer, Contract

November 2016 – November 2017

Web & Brand Designer, Freelance

September 2015 – November 2017

Marketing Executive, Cyber-Duck

May 2014 – September 2015

Selected Projects

Taxi for Email

Redesign and design system, 2017–18

Overhauling the front end of an enterprise SaaS product to be more modern and maintainable

More case studies soon

I’ll be publishing additional insights into my work at Taxi for Email on projects such as our WSYIWYG editor, customer onboarding, and two-factor authentication.

Better Placeholder

Side project, 2017

Placeholdit’s missing UI; an interface to quickly generate URL parameters for custom images

How to Target Email Clients

Side project, 2019

Filterable, crowdsourced database of email development techniques

Email Geeks Community

Landing page, 2017

Landing page to promote and collect applications to the leading email marketing community

Sensitive Subjects

Side project, 2019

Playful take on solving an embarrassing problem faced by email marketers